Egyptian and Saudi markets grow exponentially, says TNA
The Egyptian and Saudi markets are growing “exponentially” for bespoke integrated food processing systems despite unstable political circumstances.
According to global kit supplier TNA, there was particular demand for equipment that could handle coated nuts as appetite for such products takes off in these countries.
Bachar Ghadri, TNA general manager, Middle East, said: “The snack industry and the nut industry are growing at an exponential rate: [potato] chips and different types of extruded snacks have been growing for a while and will continue to grow.
“One emerging product is the peanut, and countries such as Lebanon have started to adopt coated peanuts”.
TNA offers what it calls ‘turnkey’ solutions to food processors that incorporate tailored, end-to-end production line systems. Its specialities include bagging, packaging, weighing, coating and seasoning systems.
Ghadri said TNA’s turnover in the Middle East as a whole had increased by an average of 27% every year for the past three years and the two top countries that offered the most potential were Egypt and Saudi Arabia.
Recent political circumstances in Egypt have been caused by a struggle for succession as the health of current president Hosni Mubarak, aged 82, who remained in power for 28 years, started to fail.
Ghadri added: “In the region things are moving up and down and the situation is unclear. In Egypt, business went down for a couple of months, then went up all over again. It’s still growing. The country is very big and its buying power is very strong. We have new projects happening all over the region”.
TNA started business in Egypt seven years ago but had seen the market take off in recent years.
Ghadri said: “It’s one of those leader countries in new products and flavours. The growth rate is phenomenal”.
The Sudan was also an area with big growth potential.
In the Middle East, TNA’s turnover was increasing because the market was expanding and also because it was stealing share off competitors.
Recently, TNA announced the appointment of its first dedicated sales representative: regional sales manager Mohamed Hussein.
Based in Cairo, he works with the task of strengthening and maintaining contacts and capitalising on emerging business opportunities.
The move represented TNA’s aim to increase its focus on the Middle East, the firm said.