Pakistani designer Syeda Amera to join Jessica Minh Anh on Costa Luminosa’s sun deck in Sydney

Jessica Minh Anh and Syeda Amera at Gemasolar, Spain

SYDNEY: After shaking up the fashion world with a 4000-feet catwalk over the Grand Canyon and the Eiffel Tower phenomenon, Jessica Minh Anh will transform the sky-high sundeck of the luxurious Costa Luminosa cruise ship in Sydney into the world’s newest runway. The renowned model and entrepreneur has selected Pakistani designer Syeda Amera to join her on the iconic catwalk. With the stunning backdrop featuring Sydney Opera House and Sydney Harbour Bridge, J Spring Fashion Show on 14 March 2016 will combine art, architecture, culture, and fashion. Premiering exquisite haute couture, read-to-wear, and jewellery collections from 4 continents, the exclusive red carpet event is set to further redefine a series of modern standards.

Costa Luminosa will be at anchor during the show, providing VIPs and the press with an opportunity to experience the unique catwalk right in the middle of the ocean. This is the second time Jessica Minh Anh has worked with Costa Cruises after the international success of J Winter Fashion Show on Costa Atlantica in Dubai in 2013. “Jessica Minh Anh is known worldwide for producing the world’s most extraordinary catwalks at places such as London’s Tower Bridge, the Seine in Paris, Eiffel Tower, and One World Trade Center in New York City. We are extremely honored to work with her again on our Costa Luminosa (the ship of light) new flagship, providing a “Italy’s finest” location to this important event” said Neil Palomba, President Costa Cruises.

The talented Syeda Amera will introduce her Spring Summer 2016 collection at J Spring Fashion Show 2016. With innovative cuts, beaded lace and floral details, Syeda’s elegant and sophisticated designs will add femininity and class to the grand catwalk. This is the third time Syeda Amera has joined Jessica Minh Anh’s many outstanding productions, with previous two shows being on the Hudson River in New York and Gemasolar power plant in Seville, Spain. Talking about her decision to showcase the newest collection from the Pakistani talent, Jessica Minh Anh said “Syeda Amera’s work is very intriguing. Her intricate floor-length dresses with bold colours and off-the-shoulder necklines truly flatter a woman’s body. At the same time, I believe Syeda Amera herself embodies the image of a modern, strong, and confident woman. I cannot think of a better representative for South Asia in the show”. J Spring Fashion Show 2016 will also feature the latest haute couture collections by Elie Saab’s protégé Jad Ghandour, Lebanese talent Rouba.G, Romanian brand Chotronette, and Australia’s very own fashion house Begitta, as well as a ready-to-wear collection by Beverley Riverina of BlackHills, New Zealand. The glamorous event will include everything from a burst of colours, layers, and texture, well-cut silhouette, detailed embroideries, and seductive transparency, to innovative craftsmanship.

Jessica Minh Anh in the latest design by Syeda Amera in Sydney

Jessica Minh Anh in the latest design by Syeda Amera in Sydney

Jessica Minh Anh in Syeda Amera's dress on the Hudson River in New York

Jessica Minh Anh in Syeda Amera’s dress on the Hudson River in New York.

To compliment Jessica Minh Anh’s extraordinary vision, L’Oréal Australia will create a bold and beautiful makeup and hair style for the catwalk. Talking about the exciting project, Lancôme creative director Lara Srokowski said “Jessica Minh Anh is known for reinventing the world of fashion over and over by pushing the boundaries and redefining the concept of runway shows, just like Lancôme is constantly reinventing the world of makeup. The show look will embody French elegance with an edgy modern twist”. REDKEN Australia creative director Shane Crow will complete the look with a fashion-forward hairstyle for all the models and an architectural hair structure prepared exclusively for Jessica Minh Anh. Jessica’s previous impressive hairstyles were in the shape of the Eiffel Tower, One World Trade Center, and Dubai’s famous Burj Al Arab.

J Spring Fashion Show 2016 is supported by L’Oreal Australia, Sydney Harbour Foreshore Authority, InterContinental Sydney, The Royal Botanic Garden Sydney, Captain Cook Cruises, RENTaCAM, Bill Hicks Jewellery, Affinity Diamonds, Grain & Co, Big Banner, Supersonic Hire, and SimpleThings Press.

Known simply by her elegant crystal studded gowns, Syeda Amera is one of Pakistan’s finest fashion designers. Universally admired for her exquisite couture creations and elegant gowns, she has, in no time, become a significant figure in the fashion world. Her wide-ranging lines cover prêt-o-porter, haute couture and bridal. Her signature gowns include ultra romantic silhouettes on sheer fabrics with rich ornate intricate lace overlays and ultra-feminine looks. She is truly the designer who combines delicate embroidery and impeccable taste, with sumptuous fabrics, workmanship and glamour. A designer based in Pakistan has marked her presence internationally, as well as in the local fashion industry with intense will-power and hard work.
Having established herself as the first Pakistani designer to be featured in British Vogue, Glamour UK and ELLE UK, Syeda Amera has been popular among many other local and international fashion glossies during the past years.
It is because of her inquisitiveness; Syeda not only designs for the local women but aims to focus on the global image of a woman-beautiful and glamorous. Syeda Amera dresses seem to pull the spotlight like magnets as they are timeless.
Her many achievements and accolades include the memorable presentation at Pakistan Fashion Week USA 2014 (New York), her participation in the series of Jessica Minh Anh’s extraordinary catwalks at the history-making J Spring Fashion Show 2015 on the Hudson River and yet again at J Summer Fashion Show 2015 in Spain at the award winning solar power plant in Spain, where she was the only Pakistani Designer sharing the runway with designers from all over the world.
The same year, Syeda showcased her collection in London at Fashion Parade 2015 where she raised the level of Pakistani fashion appreciation to another level with her collection “Fringe gone wild”.
Relying on her talent and skills in designing and enthusiasm for the fashion industry, Syeda Amera set up her own fashion kingdom quickly. Syeda Amera’s most high-profile work ranges from the clothing worn by performers in international award shows and hosts and actresses on national television. Syeda Amera gives her country a reason to stand proud on the world’s most iconic runways.


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