Pakistani designer Syeda Amera will join Jessica Minh Anh’s Summer Fashion Show 2016 in Paris

Jessica Minh Anh in Syeda Amera's design in March 2016 on Costa Luminosa's sundeck in Sydney

After transforming the world’s famous solar power plant into a phenomenal runway last summer, Jessica Minh Anh is back in the fashion capital to host her iconic 100-metre-floating catwalk on the Seine River on 8 June 2016. The exotic beauty has selected designer Syeda Amera to represent Pakistan in the highly anticipated J Summer Fashion Show 2016 against the breath-taking LIVE backdrop of Paris.

To create an illusion of models walking on water, Jessica Minh Anh will have guests seated facing the multi-faceted glass windows of Le Jean Bruel while the boat is cruising. As a result, architectural wonders such as the Eiffel Tower, Notre Dame, Louvre, and the 37 bridges will become the natural backdrop for the unconventional catwalk.

Pakistani talent Syeda Amera has previously joined Jessica Minh Anh on her unique catwalks on the Hudson River in New York, Gemasolar in Spain, and Costa Luminosa’s sundeck in Sydney earlier this year. “Syeda Amera has mastered the art of mixing lace, sequins, and embellishments to redefine modern glamour, ulitimate,” said Jessica Minh Anh. “I am drawn to her artistic usage of innovative textures, daring cuts, and architectural detailing.” With her new stunning collection inspired by the beauty of Paris, Syeda Amera is expected to impress the fashion capital while setting a shining example for the new generation of designers in Pakistan.

This is the fourth time Jessica Minh Anh has partnered with the oldest boat company, Compagnie des Bateaux Mouches, for her annual showcase on the Seine river. “Jessica Minh Anh has continuously made the world her runway. We are thrilled to work with her over and over again in combining art, architecture, culture, and fashion,” said Marco Goncalvez, Operation Manager of Compagnie des Bateaux Mouches. J Summer Fashion Show 2016 is also supported by Neville London and SLA Paris, who will create flawless beauty looks on the catwalk models.

If sky-high catwalks on places such as the Grand Canyon Skywalk, One World Trade Center, and Costa Luminosa’s sundeck are Jessica Minh Anh’s favourites, then “catwalking on water ultimate speciality as she continues to conquer the prominent rivers in Paris and New York. 8 June 2016, with the participation of Pakistani representative Syeda Amera, is expected to be a very special day to see fashion and Paris in a brand new light.

Jessica Minh Anh

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