The Walled City of Lahore Authority partners with Destinations Magazine and Daewoo Express to promote the heritage, culture and splendor of the Walled City
LAHORE: The Walled City of Lahore Authority (WCLA)partners with Destinations Magazine and Daewoo Express to promote the heritage, culture and splendor of the Walled City. Destinations Magazine has been announced as the official “Media and Culture” partner of WCLA working in tandem with Daewoo Express to support the cultural heritage of the inner city. The partnership is the result of similar visions for the walled city of all three parties, to show the world at large the rich beauty of the inner city: The majestic aura of the structures within, the long narrow alleys/lanes steeped in history of the British & Mughals and most importantly the preservation and restoration of our heritage which the WLCA is painstakingly has been working towards since its inception in 2012.
Destinations Magazine is Pakistan’s only travel and lifestyle magazine which has been consistently working towards promoting a progressive image of the country. The publication has brought out the very best the country has to offer, highlighting hidden treasures of the nation to a very large and diverse audience through its print editions and online mediums.
Founded in 1999, Daewoo Express has stayed true to its motto; “Luxury, Safety, Punctuality” establishing Daewoo Express as the leaders of the transport industry of Pakistan with a fleet of 350 buses and 6.6 million travelers annually. Destinations Magazine is the official magazine of Daewoo Express and can be found in the Daewoo buses and terminals.
Through this partnership Destinations Magazine & Daewoo Express will promote cultural activities and tourism in the Walled City. They will also create opportunities to highlight the initiatives taken by WCLA, one of which are the Guided Tours specifically the “Royal Route – ShahiGulzarGah” where major rehabilitation work has taken place. Destinations Magazine will work with WCLA to create content showcasing the rich heritage and cultural activities within the Walled City. Destinations Magazine will also sponsor WCLA’s quarterly newsletter providing them with editorial, design and printing support. Daewoo Express will be the transport partner for tours of the Walled City and highlight the renovation and restoration of the Walled City in its buses and terminals.
On joining hands with Destinations Magazine and Daewoo Express, Director General of WCLA Kamran Lashari said, “We look forward to a long and fruitful partnership with Daewoo Pakistan and Destinations with a joint aim to promote the heritage sites and vibrant culture of the Walled City of Lahore.”
On the collaboration with WCLA, Editor in Chief and publisher of Destinations Asma Chishty said, “Destinations is a platform that highlights the beauty of Pakistan, its rich cultural traditions and its warm and welcoming people. Through our collaboration with the WCLA, we hope that our shared vision of promoting the best of Pakistan, particularly of the historical Walled City of Lahore, will gain increased momentum.”
It is hoped through this partnership, the guided tours will get a much-needed boost and encourage individuals, families and friends across Pakistan and across the globe to experience the rich culture and heritage of the Walled City of Lahore.