SugarCRM Named A Visionary in Gartner’s Magic Quadrant for Sales Force Automation for 8th Consecutive Year

CUPERTINO, CALIFORNIA – Media OutReach – August
4, 2020 – SugarCRM Inc.®, the innovator of time-aware CX, today announced that
it was named a Visionary in the Gartner 2020 Magic Quadrant for Sales Force
Automation for the 8th consecutive year. Sugar was recognized for its ability
to execute and completeness of vision.

In the report[1],
Gartner noted the top three reasons, which drove the 100 vendor reference
customers who use the SFA solutions reviewed in the Magic Quadrant, to purchase
from their vendor included: product functionality and performance (64%), competitive
costs (62%), and strong customer focus (52%).


“We believe SugarCRM is the clear choice for
sales automation based on technology, value and ease of use,” said Rich Green,
Chief Product Officer and CTO, SugarCRM. “With one of the highest customer retention
rates of all ranked vendors and high scores for both our customer experience
and service, companies of all sizes are adopting Sugar Sell to drive their
sales initiatives and deliver for their customers”. 


Sugar Sell is part of Sugar’s time-aware CX
that enable marketing, sales and service teams to gain a
clear, unified view of the customer and deliver a better experience across the
customer journey. Now is a period of rapid innovation for Sugar as the company
builds out its time-aware, no-touch CX platform with analytics capabilities and
new products including Sugar Integrate, a robust, integration
solution for 200 business processes and apps.


Sugar improved its position on the ability to
execute in the Visionaries quadrant for Sales Force Automation (SFA) compared
to the previous report and is also positioned on the “Completeness of
Vision” axis. The report evaluated 15 vendors.


A complimentary copy of the Gartner, Inc. 2020
Magic Quadrant for Sales Force Automation research report is available from the SugarCRM site here.



Gartner does not endorse any vendor, product
or service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a
particular purpose.

About SugarCRM

SugarCRM’s time-aware sales, marketing and service software helps companies deliver effortless and predictable customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to create a seamless customer journey and increase customer lifetime value.

More than 4,500 companies in over 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR. 



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