Initiative to Encourage Families to Honour Grandparents in 2021

SINGAPORE – Media OutReach – 3
December 2020 – Despite the more challenging
times of the COVID-19 season, the Eat
With Your Family Day (EWYFD) initiative has drawn the participation of over
600 organisations such as City
Developments Ltd, Etiqa Insurance Pte Ltd and Eu Yan Sang
International Ltd who encouraged their employees to end work earlier and
gather with their families for meals this year.

During this time,
most organisations were still in a work-from-home mode and employees often
grappled with the blurred boundaries of work and life, at times working beyond
normal working hours although they were at home. To encourage employees to be
present for their families, and bond over meals and activities, the organisers
of EWYFD tied-up special deals with over 50 merchant partners for the EWYFDs in
September and November to offer food, retail and fun options for family
activities.

During EWYFD on
4 September 2020, the organisers of EWYFD worked with
over 40 organisations to
plan a special programme for their employees. The 150 families nominated by
their organisations received a family meal delivered to their homes and
participated in a photo contest and movie trivia to win prizes and goodie bags. For both events in September and November, special movie
screenings of “Happy Feet 2” and “Despicable Me 2” were also broadcasted on
Mediacorp Channel 5 so families could bond over movie time. In addition, the Centre
for Fathering offered complimentary online fathering and parenting workshops to
further strengthen family bonding.

Mr Tan Chuan-Jin, Speaker of Parliament and
Patron for Centre for Fathering and DADs for Life said, “Family-friendly
initiatives such as Eat With Your Family Day may seem only beneficial to
employees but this practice can benefit the company in the long run. Organisations
who put their employees first by helping them prioritise their families tend to
have employees who are more productive and committed. As such, I would like to
encourage companies to embrace EWYFD as part of their efforts to nurture a
family-friendly work culture.”

To build on the momentum and positive feedback,
EWYFD will go on to place special emphasis on encouraging families to eat
together with grandparents in 2021. As the saying goes, “It takes a village to
raise a child.” With the stress imposed by today’s fast-paced society, many
parents feel the strain of managing multiple roles at work and home. The role
of grandparents in providing support for parents,
acting as a role model and being a link to family history and traditions, is
critical to the family’s well-being. This support by grandparents is even more
pertinent amidst the challenges posed by the COVID-19 season.

 “Our grandparents’ greatest joys are the times
when the family gathers for meals. Unfortunately, the demands of our fast-paced
society have made it difficult for many families to regularly spend time
together as an extended family. With families connecting digitally, the less
tech savvy grandparents are excluded from this social interaction, which may
cause them to feel isolated,” said Mr Bryan Tan, CEO, Centre for Fathering and
DADs for Life. 

He added, “Spending time with grandparents over
a meal on occasions such as EWYFD shows that they are important in our lives
and emphasises the values of respect and esteeming our elders to our children.
We want to recognise the selfless love of grandparents – from caring for the
grandchildren when parents are at work, to whipping up our favourite dishes.”

Underpinned by multiple research studies that
show how connecting as a family over a meal can improve the physical and mental
health of family members, EWYFD was launched in 2003 by the Centre for
Fathering to encourage organisations to arrange for employees to leave work at
5pm so that they can eat with their families. Held on the last Friday of each school term,
EWYFD will take place on 12 March, 28 May, 3 September and 19 November in 2021.
EWYFD is brought to you by MUMS for Life, DADs for Life and Centre for
Fathering, in support of Made for Families.

For more information, go to fathers.com.sg/ewyfd.

About Centre for Fathering, DADs for Life and MUMs for Life

Centre for Fathering (CFF) is a non-profit
organisation founded in 2000 to promote active and involved fathering and
address issues caused by fatherlessness in Singapore. The organisation aims to
turn the hearts of children towards their fathers by empowering more fathers to
be better role models and an enduring inspiration to their children. 

Since 2015, CFF has been the driving force
behind Singapore’s nation-wide fathering movement – DADs for Life which seeks
to inspire and mobilise fathers to become more involved with and a good
influence to their children… for life. Under the DADs for Life umbrella are
initiatives such as DADs@School, Back to School with DAD, Eat With Your Family
Day and Celebrating Fathers — to encourage fathers to spend time with their
families and create a culture that promotes active fathering.

MUMs for Life is a ground-up movement to
celebrate a mum’s unique identity as a woman, daughter, wife & mother. Our
key partner is DADs for Life because we believe that mums and dads play
irreplaceable and complementary roles in parenting together.  

CFF is Made For Families

CFF is
proud to be part of the ecosystem supporting families in Singapore, and
identify ourselves as an organisation that is Made For Families. Made For
Families represents the different ways — big and small — in which Singapore
supports families. Companies, organisations and community groups can adopt the
brand mark to identify themselves as promoting the value of family in our
society. 
Together, we can build a
society that is Made For Families, by laying a foundation of support, from
family-friendly spaces and workplaces, products and services, and
family-bonding activities.  Visit go.gov.sg/MadeForFamilies for more information.

KUALA LUMPUR, MALAYSIA – Media OutReach – 3 December 2020 – Malaysia’s entertainment scene has reached new heights as it celebrates a partnership between leading streaming platform for emerging markets; WeTV and the nation’s integrated media powerhouse, Media Prima. This significant milestone will see both parties working hand in hand to offer rich on-demand experiences to locals and viewers across Asia, boosting local content offerings for both parties. This partnership entails a licensing deal that enables WeTV’s acquisition of both exclusive and library titles from Media Prima, beginning 26 November.

Since January 2020, WeTV Malaysia has seen a viewership growth of more than 10-fold, positioning it as one of the nation’s leading streaming platforms. The entertainment scene is taking the initiative to adapt to digitalisation with the rise in digital consumers as the masses are shifting from the traditional means of media consumption to more on-demand offerings and services.

As a result of this partnership, a variety of content from Media Prima will be readily available on the WeTV platform, paving the way for more Media Prima consumers to access on-demand local content offerings. This content will not only consist of library titles formerly aired through Media Prima’s channels but also brand new exclusive programmes and films locally produced by the entertainment house themselves. This partnership will serve to further strengthen the local entertainment industry and bolster it with even higher quality content which will be enjoyed by not just Malaysians but by viewers across Asia through the WeTV platform.

To kick off the partnership between both parties, two new exclusive programmes by Media Prima will also be launched via WeTV’s streaming platform throughout the month of November and December. “Sang Pewaris” depicts a rags to riches story with an interesting romantic twist in the plot, featuring on 26 November 2020 while “Bidadari Salju” looks into a classic tale of love revenge and is set to be released on 15 December.

“We are very excited to be working hand-in-hand with Media Prima, one of the entertainment pioneers for this collaboration and are honoured to be the chosen streaming platform for all of their great content as the local entertainment industry moves forward in big digital strides”, said Aik Kuang Heng, Country Manager of WeTV Malaysia. “With this partnership, we hope that the drama and film industry in Malaysia will achieve a fresh breakthrough as the programmes are made to be even more accessible. From working together as well we hope to further promote and shed light onto the local creative industry while driving up viewership across both WeTV and Media Prima platforms.”

The WeTV and Media Prima partnership will be at the forefront of introducing a vast array of Malay-centric content, with exciting future plans of adding more Media Prima library titles in phases. Boasting over 9.5 million daily audience reach, Media Prima is excited to further expand its reach by bringing its content online.  “Our goal with this partnership is to ensure that the local audiences are able to enjoy their favourite shows on-demand via their preferred streaming device”, said Datuk Khai Salleh, Chief Executive Officer of Primeworks Studios and Television Networks, Media Prima Berhad . “We are equally as excited as WeTV to have them on board as we figure out ways to navigate and elevate the industry to a whole new level together. With this collaboration, we’re aiming to reach out to an even bigger pool of audience as streaming is made convenient for everyone. Our current library of programmes also consist of a diverse range of genres, with a focus on Asian titles, ensuring that everyone has something to look forward to watching.”

A large majority of the programmes on WeTV are available to be streamed free of charge, anywhere and at any time. Support the local entertainment industry by catching “Sang Pewaris” and “Bidadari Salju” right now, streaming exclusively on WeTV at wetv.vip, or on the application available on the Apple Store for iOS users and the Google Play Store for Android users.

About WeTV

WeTV Malaysia is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, inclusive of selected Malaysian, Indonesian, Korean and Chinese series and movies. Operating as a freemium service, the basic features and most shows can be accessed for free while for an ad-free service with more premium content can be accessed for a small fee. WeTV can be accessed on your browser at wetv.vip, or on the application available on the Apple Store for iOS users and the Google Play Store for Android users.

About Primeworks Studios

Primeworks Studios is an established South-East Asian production company involved in the creative content business in every aspect of the media chain in TV and film production, content sales, film distribution and marketing, animation, talent management as well as licensing and merchandising. It is an award-winning content company producing over 3,000 hours of compelling content annually for a range of platforms including television, cinema and digital. The production house is the creative force behind a wide range of content genres including entertainment, animation, magazine, documentary, sports, and drama.

About Media Prima

Listed on the Main Board of Bursa Malaysia, Media Prima Berhad (“Media Prima” or the “Group”) is Malaysia’s leading fully-integrated media company with a complete repertoire of media-related businesses in television (TV3, 8TV, ntv7, and TV9) , Print (The New Straits Times Press (Malaysia) Berhad), Radio (Media Prima Radio Networks), Out-of-home advertising (Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD, Big Tree Seni Jaya), Home Shopping Network & E- Commerce ( CJ WOW SHOP),  Content Creation ( Primeworks Studios)  and Digital Media ( Media Prima Digital, REV Asia Holdings, Media Prima Lab)

The Group’s latest service, Media Prima Omnia, is an integrated solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms, specialising in brand campaigns, events and creative content. Omnia’s services currently address 98% of Malaysian households, and 24 million audiences across all ages and walks of life in the country daily.

2020 MAMA partners with Twitter to give K-Pop fans worldwide content from their favorite artists, including ‘2020 MAMA Stanbot’, and Worldwide Fans’ Choice voting on Twitter

SEOUL, SOUTH KOREA – Media OutReach – 3 December 2020 – Twitter and Mnet ASIAN MUSIC AWARDS (MAMA), one of the most iconic global K-pop awards shows, are coming together to bring K-Pop fans’ favorite artists closer to them than ever before. This year, Twitter and MAMA will bring the event to K-Pop fans around the world with the 2020 MAMA Stanbot, and Worldwide Fans’ Choice voting on Twitter.

#2020MAMA will be the first time that ‘Stanbot’ captures the looks and moments of Kpop artists from MAMA. ‘Stanbot’ will create high quality, slow-motion cinematic videos of artists, capturing a side of them that many of their fans have never seen before. These exclusive ‘2020 MAMA Stanbot’ videos will be viewable only on Twitter (@MnetMAMA). Twitter is also providing special emojis for hashtags #2020MAMA, #MAMAVOTE, #2020MAMA_Stanbot.

Voting for MAMA Worldwide Fans’ Choice began on October 29, 18:00 KST, and will end on December 5, 23:59 KST at MAMA official website (www.2020mama.com), but will continue on Twitter until SNS voting deadline is announced during 2020 MAMA live on December 6th. Fans who want to vote for Worldwide Fans’ Choice on Twitter are required to include both the #MAMAVOTE hashtag and the artists’ official hashtag (#ARTISTNAME) within their Tweet for their votes to be considered valid. Fans across the world will also get to help decide the results of major awards categories including “Artist of the Year” and “Song of the Year” and more via the official MAMA website: www.2020mama.com.

YeonJeong Kim, Head of Global Kpop Partnerships at Twitter said, “From #MAMAVOTE and #2020MAMA_Stanbot to keeping updated on everything happening on MAMA via Tweets and Fleets, Twitter is the best place for global K-Pop fans to join in the 2020 MAMA event, find out what’s happening in real time, and to talk about it with other K-Pop fans.”

https://twitter.com/MnetMAMA/status/1329401169953710082

Previously announced performers for 2020 MAMA are ATEEZ (@ATEEZofficial), BTS (@bts_twt), CRAVITY (@cravitystarship), ENHYPEN (@enhypen_members), (G)I-DLE (@G_I_DLE), GOT7 (@GOT7Official), IZ*ONE (@official_izone), MAMAMOO (@RBW_MAMAMOO), MONSTA X (@OfficialMonstaX), NCT (@NCTsmtown), OH MY GIRL (@wm_ohmygirl), SEVENTEEN (@pledis_17), STRAY KIDS (@Stray_Kids), THE BOYZ (@Creker_THEBOYZ), TOMORROW X TOGETHER (@TXT_members), TREASURE (@treasuremembers), TWICE (@JYPETWICE) and TAEMIN. In addition, Korean actor Song Joong Ki will return as the host of the 2020 MAMA. The 2020 MAMA award ceremony will be LIVE on December 6^th 18:00 (KST) and more information, including where and when fans around the world can watch the show is posted at www.2020MAMA.com.

Follow the official Mnet MAMA Twitter account (@MnetMAMA) right now to get real-time updates about the awards show and the K-pop artists attending the event.

ABOUT Mnet ASIAN MUSIC AWARDS

Presented by CJ ENM, Mnet ASIAN MUSIC AWARDS (MAMA) is Asia’s largest music awards ceremony, acclaimed by fans around the world for its gigantic performances and elaborate stage production, which has introduced Korea’s top-notch production abilities to global audiences. Each year MAMA attracts the biggest artists in music from Asia, like BTS, TWICE, MONSTA X, ITZY, and GOT7, as well as the worldwide superstars including Snoop Dogg, Dua Lipa, and the Black Eyed Peas. MAMA’s began in 1999, as the Mnet Music Video Daesang, then later became the Mnet KM Music Festival (MKMF), sparking the growth of the Korean music industry. In 2009, MKMF was renamed the Mnet Asian Music Awards. In 2010, the massive award show began touring Asia each year, starting in Macau and followed by 2011 MAMA in Singapore. MAMA has been held in Hong Kong since 2012, highlighting the event’s pan-Asian popularity. Starting 2018, MAMA expanded its previously one-day event to span across multiple Asian countries to promote exchanges between different Asian music markets. MAMA is further expanding its presence as an iconic global music festival by taking MAMA online this year to a global audience. Not only has MAMA become a significant year-end music awards ceremony, it has also blossomed into an extravagant international music event packed with groundbreaking performances.