Kraft Foods have answered newspaper allegations that Cadbury’s Choclairs from a Beijing supermarket contained a worm.
Following the newspaper accusations, Kraft Foods China said it investigated the case but found no evidence.
Fei Che, the director of corporate & government affairs at Kraft Foods China, said that the company had learnt about the suspected incident from a Beijing local newspaper on Sunday.
She said: “Before the newspaper report, we had not received the consumer’s complaint through Kraft Foods China’s Consumer Relations Hotline, nor had we received any inquiry from the Beijing newspaper for comment.
“We contacted the local supermarket immediately to ask for the complained candy and the consumer’s contact details”.
Che also mentioned that the supermarket had told Kraft that the candy, containing the worm, had “disappeared” and did not have the consumer’s contact information.
She added that Kraft was following procedure and intends to collect information to conduct internal quality analysis and inform the result to the consumer.
Kraft is the eighth biggest food giant in the Chinese confectionary market with a 1.4% share, according to Euromonitor International.
As Euromonitor says, Halls is Kraft’s strongest confectionary brand in China.
Cadbury, which was acquired by Kraft in 2010, was previously caught in another work fiasco in India in 2003.
Allegations in domestic newspapers at the time claimed that the state Food and Drugs Administration (FDA) had captured Cadbury Dairy Milk chocolate bars after two products apparently had worms.
