A company has launched banana packaging, claiming it can keep fruit fresh for up to six days longer.
Dole Fresh Fruit, the subsidiary of Dole, said the product has microperforations which slows the ripening process by minimising the concentration of oxygen around the bananas and increasing the level of carbon dioxide.
Dole FreshPack has two pouches so one side can be opened and the other saved for later.
Bil Goldfield, communications manager at Dole Fresh Fruit, said that it was a naturally ripening process with no chemical interference.
He said: “The FreshPack bag is designed with microperforations that control the atmosphere surrounding our bananas, preserving their freshness.
“The technology of the bag reduces the concentration of oxygen and increases the level of carbon dioxide – the bananas take a “nap” until you open the bag. The unopened side stays “asleep” while the opened side is ripe and ready to enjoy”.
Goldfield did not reveal who created the packaging and the timings of the trial in Texas.
Dole Fresh Fruit worked with Market Street United and United Supermarkets to test the packaging which is now available throughout the US.
Goldfield added: “Dole’s FreshPack makes it possible for health-minded consumers to enjoy fresh bananas on their schedule, and eliminate the need to throw away over-ripened fruit. Since 87 per cent of US households purchase bananas, the potential of FreshPack to reduce banana spoilage is significant.
“Consumers are making fewer trips to the supermarket due to continually rising gas prices – and Dole’s FreshPack gives them the peace of mind to buy more bananas without worrying about them going to waste”.
He added there were no plans on extending the packaging to other fruits in the Dole range at this time.
