LAHORE: Over the last 4 years, Daraz.pk has successfully created a vast customer base in Pakistan and established itself as the leader of ecommerce in the country. And now, to expand its horizons and reach out to new markets, the leading ecommerce portal has partnered with DHL Express to make its wide assortment of local fashion brands available all over the world. With expert courier services and custom solutions, DHL Express will help Daraz.pk take the vibrant and flamboyant South Asian fashion culture to all parts of the world. Daraz realized the need to bring Eastern fashion trends to foreign nations as more than 40 million Pakistani and South Eastern expatriates reside around the world. For these people, the inaccessibility of fashionable wear is a challenge and with this collaboration we are confident that we will be able to fill the gap soon. Today already 10% of Daraz’s traffic comes from abroad indicating the strong desire and demand for such offer. The service will first be offered to 6 nations including the United States, United Kingdom, Canada, Australia as well as closer countries such as UAE & Saudi Arabia. However, the addition of more destinations is more than likely.
Speaking on the occasion, Daraz.pk’s Export Project Manager, Riaz Ali says, “Considering the amount of South Asian population all over the world and the increasing traffic from abroad, we feel confident that this service will be offered in more locations soon.”
“With DHL Express, Daraz will make sure that the best in fashion is delivered to customers’ doors globally, speedily and efficiently,” he adds.
Despite not having the convenience of international timely delivery in the past, a sizeable chunk of the company’s sales has always been from foreign countries for family and friends living in Pakistan. With the convenience and ease Daraz and DHL Express seek to provide, the foreign customers are bound to be pleased with this development and demand is set to skyrocket. Whether you are in the bustling New York City, in the grey streets of London, hosting a classy family dinner in the metropolis of Houston or celebrating a grand wedding on the sandy shores of the glass city of Dubai, DHL Express and Daraz are there to make sure you look your glamorous best. The convenience and comfort of having your desired outfit being delivered to you anywhere in the world is probably the best feeling for any South Asian living far from home and Daraz feels proud to partner with DHL Express to deliver such grand promises and take joy from Pakistan to the world.
“DHL is excited to have Daraz on board,” comments DHL Express Senior Director Commercial, Fawad Ali “DHL is not only the market leader in the Express Industry worldwide, it is also the pioneer in B2C logistics. DHL is playing an instrumental role in developing the international ecommerce business from Pakistan and we feel our partnership with Daraz will only help bring the international customers closer to the Pakistani products. We believe ecommerce is the way forward in Pakistan and DHL is working closely with Daraz and other SMEs to develop market places to promote Pakistani products in international markets online. We are consistently investing in people, infrastructure and technology to enhance service quality for our customers.”
Mehboob Aziz, Channel Manager National, DHL Express also commented “With ecommerce taking on the world by storm, we are living in exciting times whereby customer can receive the required item at home with a single click of the finger and without physically visiting the vendor. And Daraz is a remarkable example of this. DHL plans to facilitate Daraz by not only providing solutions to enhance customer experience but also through our expertise in logistics and timely delivery system; because at the end of the day happy customer is the prime goal for the success of both Daraz and DHL Express.”