Backbase’s Engagement Banking Platform powers both retail and business banking
HANOI, VIETNAM – Media OutReach – 6 April 2023 – Backbase, the global leader in Engagement Banking, has partnered An Binh Bank (ABBANK) to transform the banking experiences for millions of Vietnamese customers. Supported by their local partner CMC Technology and Solution, Backbase will deliver the full suite of the Engagement Banking Platform, which encompasses Digital Onboarding, Digital Banking, Digital Assist and Digital Engage. The platform will enable omni-channel banking, increase ease in customer acquisition, retention, cross-sell, hyper-personalization, and improve customer servicing through a 360 degree unified customer view for ABBANK retail banking and business banking lines of business.
