Comprising Purple Brighteners, the toothpaste is designed to be a beauty hack that instantly colour-correct yellow tones
SINGAPORE – Media OutReach Newswire – 14 March 2024 – Colgate launches its first purple toothpaste, the Colgate Optic White Purple that instantly colour-corrects yellow tones* with the very first brush. Colgate Optic White Purple is an all-purple formula which contains Purple Brighteners in every tube and incorporates Colgate’s exclusive and cutting-edge Micropolishing Technology. The combination of Colgate’s advanced technology with clinically proven ingredients helps to remove surface stains, achieving a brighter smile.