7 Best Marketing Ideas To Help Your Business Grow

discussing marking ideas

There is a lot of competition in the world of business. You are not the only one providing the goods and services you are currently involved in. Every business person is putting in their best to attract new customers and retain those who have tested their goods and services. The small businesses want to expand and do better. It is for that reason that every entrepreneur should look for ways to better their businesses. 

There might be thousands of businesses around you providing the same goods and services as you, but with the right attitude and focus, your customers will always prefer you to the thousands. You should also research the market demand to satisfy your clients fully. Providing services that are highly required by the community will not allow them to look for alternatives. For instance, with the pandemic around, it is proper that the business persons provide things like hand sanitizers and facemasks, which are in high demand.

1. Understand Your Customer’s Needs

Provide goods and services that your customers need so much. These are mainly referred to as essential goods and services. For example, selling food will never go out of fashion. That means starting up a hotel or shop will market your business even more. Getting positive feedback from your customers will motivate you even to do better. Providing good quality goods and services will attract clients gaining your business a competitive advantage.

A good business person should provide goods and services at a fair price. Exaggerating prices might chase away your customers, especially when they realize someone somewhere is selling the same product at a lower price. This aspect is essential because many people have closed down their businesses because of providing goods and services that the community around them doesn’t necessarily need. For instance, every shop has facemasks selling in their shops right now; people need them so badly.

2. Provide  Quality Services And Products

Making sure your customers are satisfied with what they bought or the services they got is also essential. You can introduce a book where they leave their feedback for future referrals. Your service providers should be professional and welcoming. The goods you are selling should be of high quality and fair price. Relating well with your customers is also a good way of marketing your business and helping it grow. 

A lot of clients will be keen on how they are talked to and treated. Using courteous words like sorry, thank you, and please will make your customers come back without a second thought. Showing interest when your customers approach your business also motivates them to come back for the goods and services you are providing. 

If what the client needs is not offered at your place, politely tell them. This will make them consider the products or services you provide when they need one. Appreciate your customers for allowing you to serve them. I mean, they had options to go elsewhere.

3.Make Use Of The Social Media

Social media has a lot of platforms where you can market your business. They include WhatsApp, where you can showcase your goods and services on your status, TikTok, which is now viral. Many people are joining it and enjoying the videos posted there; make use of that chance. Make a short clip of you serving your clients.

 Another platform is Instagram, where you can share the goods and services you provide in the reels and insta stories. The people interested in your goods or services will approach you through the same platforms where you will share with them your contact to communicate the way forward.

 Many people prefer their goods and services delivered to them at their convenience, so make sure you can also do that. Linking up with traveling agencies will allow your business to reach a more extensive market. Other social media platforms include Facebook, YouTube, and telegram. The feedback from all these platforms will enable you to do even better.

4. Giving Back To The Society

Sharing your profits with the less fortunate in the community you are operating in will attract more customers. You can provide free goods or services to the nearby children’s home, such as buying foodstuffs and personally delivering them to them. You may also choose to donate a particular musical instrument to a nearby school or church. Doing all that will boost your business. Many people will want to support your business because their community at large will benefit.

5. Seeking New Opportunities

You can grow your business by listening to what the people around you want. They might have asked for the item several times, yet you don’t sell it. That will be the best opportunity for you as a business person to start selling that particular item. Others may request that you bring them certain goods that you didn’t have initially, make use of that chance to serve them even better, and still make money out of it. 

You should also be flexible; if there are changes around you, change your business plan too. With the covid 19 situation, which is likely to be here for a long time, new opportunities arose. As a business person, consider companies like Jalon, which helps in oxygen generation, may supply you with their molecular sieves. To learn more about the molecular sieves go to http://www.jalonzeolite.com/. Oxygen is essential in hospitals now. That is an opportunity that should not be left to pass. Make money out of it.

6. Lookout For Reliable Suppliers And Service Providers.

Ensure your clients will never miss the goods you are selling because of delays from your suppliers or even get delayed services. The goods you are selling should reach you on time, and your business premises should also be open on time. If you are an essential service provider, for example, you own a hospital, ensure you work for 24hrs. Your employees can have shifts to ensure they all get the time to rest. Being a reliable service provider attracts customers.

7. Rewarding your loyal customers

This is also a way of growing your business. You can decide to give them discounts on the products that they purchase. You can also give them free products or offer them free services once in a while. For example, if you are dealing with the furniture business, you may decide to repair what they bought from you freely. Such acts will make them feel special and appreciated. They may even invite friends and family to purchase your products. Remember, the more clients you get, the more your business grows.


You should never mix your business with leisure. Spending more time in activities that are not beneficial to the company may also lead to decreased productivity.  Avoid misusing funds meant for business operations. Motivated employees will always carry out their tasks efficiently, leading to increased productivity of the company.


The views expressed in this article are those of the author and not necessarily those of The Lahore Times.

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