KUALA LUMPUR, MALAYSIA – Media OutReach – 29 November 2022 – This Black Friday, OctaFX decided to research traders’ attitudes towards the shopping season, as well as their trading patterns during this period. The global broker asked its clients all the most important questions.
The shopping season is not the same for all of us. For some, it’s a great opportunity to buy gifts for their loved ones. For some, a chance to boost their sales with well-crafted marketing campaigns. What does the season mean for traders? How do they regard the discount offers? Do they shop much? Does Black Friday affect their trading? If yes, in what way? OctaFX conducted a survey to learn exactly that.
Black Friday shopping: traders approach
More than 1100 respondents from over 60 countries took part in the survey in the beginning of November 2022. What is their opinion on Black Friday deals? Are they worth it? How many of them make spontaneous purchases? Here are the answers.
More than 70 per cent of traders find Black Friday deals good value, while only slightly more than 20 per cent never buy anything during this season.
77.9 per cent of traders compare the prices before and during Black Friday with varying frequency, highlighting the prevalence of an analytical mindset common among professional investors.
Most respondents buy one or two items using Black Friday discounts, while more than half spend on those items more than they usually spend.
Electronics, clothing, and household appliances are the three most popular types of products that traders buy during the Black Friday period, with the majority of them doing their shopping online.
56.7 per cent tend to make spontaneous, emotional purchases, while 43.3 per cent claim that they don’t. Still, even professional traders make those purchases. After all, we all should treat ourselves from time to time.
