CBK White Paper Series: Retail Marketing in the Digital Era

Professor Hao Shen, Department of Marketing, CUHK Business School

HONG KONG SAR – Media OutReach – 13 June 2023 – COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of the pandemic. Online commerce boomed as consumers flocked online to purchase a wide array of goods.