Sao Paulo Again the Center Of Attraction for Its Latam’s Top-Class Fashion Event

SAO PAULO —celebrating fashion week — Latin America sees its top cat walk performances for the pinnacle artists. The event begins with almost 30 Brazilian labels who have come forward to exhibit their summer collections having sustainable designs.

The famous companies like Alexandre Herchcovitch, Tufi Duek and Animale displayed their innovations at Biennal pavilion in Ibirapuera Park.

The other famous labels to take part during this week in the Sao Paulo fashion event include  Agua de Coco, Ronaldo Fraga,  Ellus, , Forum, Joao Pimenta and Juliana Jabour.

“The whole world recognizes Sao Paulo Fashion Week, senses that it operates in a unique way in the fashion world. Brazil is a unique country, with a unique culture,” the director Paulo Borges said in a press conference before the commencement of the event.

The organizers have made an educated guess about the business to reach $1 billion during the Sao Paulo fashion event.

The summer collections theme is: “We transform: Stories worth telling”  with a stress on tradition and the local design capabilities.

“We have to stop being a country which produces clothes and instead be a country which produces design,” said Borges, claiming it to be the country’s third-biggest industry.

Sao Paulo fashion eventful week is a bi-yearly event with its celebrations in January (winter collections) and June (summer collections).


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