Ali Xeeshan

This leading annual Pakistani Fashion Show, featuring South Asian designers, is taking place at Hype Park on 31st of May

This year Fashion parades itself back into London with South Asia’s elite ready to converge for the Mustang Productions flagship event in association with Encyclomedia PR, Fashion Parade. The exclusive luxury venue, Mandarin Oriental Hotel in Knightsbridge has been selected; promising an impressive celebration of Asia’s design bright-lights and all stars.

Every year Fashion Parade promises to feature the best of South Asian fashion to the British audience. Leading designers are invited to showcase their collections in a credible show held in the heart of London with the foundational ethos of promoting talent to key members of the international business, the media and the fashion fraternity.

The exclusive line up for 2016 boasts incredible names and will undoubtedly have us guessing what will be coming down the runway. After catching the eye of Rihanna’s stylist, our favourite master of the whimsical, Ali Xeeshan will be forming part of the ensemble.

Faiza Samee the multi-award winning design house from Pakistan boasts an incomparable expertise in some of the rarest and most intricate hand embroideries in the world.

Nomi Ansari will be showcasing his intricate designs, making traditional wear as high-end as any international luxury brand.

Hira Shah the London-based designer brand that is founded on a conceptual approach to design. Her work showcases the fusion of eastern influences with western silhouettes.

Breaking into the premium British market, Raishma, from a couture and bespoke background, is renowned for creating exceptional and beautiful gowns. A huge feat for the brand now being stocked at established premium high street department stores, John Lewis & House of Fraser.

Studio S the fashion house created by Seher Tareen aims to bring an inimitable sense of style to its clientèle. Based on the philosophy of innovation in design and a flair for the dramatic, the label hopes to create unique yet timeless pieces that are sure to make a statement.

Fashion Parade also welcomes the ‘New King of Couture’ as referred to by Harpers Bazaar, Hassan Sheheryar Yasin. As a fashion brand HSY is best known for combining contemporary with traditional silhouettes. The brand’s inspiration is distinctly Eastern peppered with Western influences.

Mehreen Noorani’s Resort collection of demi-couture hand embellished cape coats and jackets with 3D embroidered and beaded detailing are perfect for the upcoming season.

These are but a few names amongst the coveted line-up for the event, which is expected to be attended by members of the business, fashion and media fraternities as well as promising guest appearances by international celebrities.


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