Bayer’s Berocca joins hands with the Quetta Gladiators as official energy partner for HBL PSL 6

Bayer’s Berocca joins hands with the Quetta Gladiators

KARACHI: Bayer’s leading Consumer Health brand, vitamin and mineral supplement Berocca, has signed on to become the Official Energy Partner for the Quetta Gladiators in the upcoming HBL Pakistan Super League (PSL) season 6.  

A ceremony to mark the partnership was held on February 17, 2021, at a local hotel, at which members from the leadership teams of the Quetta Gladiators and Bayer Pakistan were present.   

Nadeem Omer, the owner of the Quetta Gladiator franchise was happy to announce that 2021 also marked the second year of partnership between Berocca and the Quetta Gladiators.  

“We are very pleased to be reuniting with this great brand which has helped boost the energy and fitness of our players. Quetta Gladiators is a star team, constantly on the quest for excellence, and our partnership with Berocca reflects this mindset. Energy and fitness are one of our top priorities, and that’s what Berocca stands for. It is a great fit for what we anticipate being a terrific HBL PSL season ahead. By partnering with brands such as Berocca, we are not only increasing our brand equity but also ensuring that strong and recognisable brands are part of the biggest sports event in Pakistan,” said Nadeem Omer, the owner of the Quetta Gladiators franchise.  

To mark the occasion, Dr Imran Ahmad Khan, CEO and Marketing Director of Bayer Pakistan said, “Bayer Pakistan is really looking forward to the HBL PSL 6 and is proud to be the first life science company in Pakistan investing in the great sport of cricket. Berocca is one of the world’s leading vitamin and mineral supplements, and the Quetta Gladiators are some of our best athletes – it’s an excellent fit.”  

“Bayer’s Consumer Health division is going to continue maintaining its focus on supporting sports in Pakistan to promote healthy, active lifestyles among our youth,” added Mirza Khalid Naseem Baig, Country Head of Bayer Pakistan’s Consumer Health division. “This is not only part of our business strategy, but also ties in with Bayer’s global vision ‘Health for All, Hunger for None’.” He added that Berocca reduces tiredness and fatigue by helping improve alertness, concentration and physical stamina.  

Season 6 of the much-awaited HBL PSL is set to start from February 20, 2021 and the Quetta Gladiators are set to play the inaugural match against Karachi Kings at the National Stadium in Karachi.  

About Bayer  

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2019, the Group employed around 104,000 people and had sales of 43.5 billion euros. Capital expenditures amounted to 2.9 billion euros, R&D expenses to 5.3 billion euros. For more information, go to www.bayer.com.    

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