Additional $20 million investment includes the return of ‘Seize the Day’ advertising reimagined for the 2023 holiday season Lightbox ends LGD engagement ring test
HONG KONG SAR – Media OutReach – 18 September 2023 – De Beers Group today announced it will reintroduce its ‘A Diamond is Forever’ tagline with an additional $20 million investment to support consumer demand in natural diamonds for the 2023 holiday season in the US and China.
