New campaign seeks to redefine ageing in today’s terms
SINGAPORE – Media OutReach Newswire – 9 January 2024 – The Agency for Integrated Care (AIC) has kicked off a campaign to challenge societal norms and perceptions surrounding ageing. Running from 9 January to 5 February 2024, the “Break the Silver Ceiling” campaign aims to shatter stereotypes and showcase the capabilities of seniors in a bid to challenge the way ageing is viewed in Singapore. Just as the glass ceiling limits people at work, age stereotypes often limit people’s potential in life.