Asendia Deepens Commitment to Asia-Pacific with Strategic CEO And Managing Director Hires

Senthil Kumar joins as CEO of Asendia Singapore/South Asia and Stuart Foster joins as Managing Director of Asian Desk, APAC in January 2023

SINGAPORE – Media OutReach – 16 January 2023 – Asendia, one of the world’s leading e-commerce logistics providers, announced today the strategic hire of Senthil Kumar as CEO of Asendia Singapore/South Asia (Asendia Singapore Pte Ltd) and Stuart Foster as Managing Director of Asian Desk, APAC (Asendia Asian Desk). The hires of Senthil and Stuart strengthen Asendia’s commitment to Asia-Pacific, in-line with its e-commerce logistics solutions that offer e-commerce focus companies a strategic foothold in the growing South-East Asia and North Asia.

“We are pleased to kick-start a new year by welcoming two industry stalwarts to Asendia. Senthil and Stuart are both highly experienced and bring with them a deep understanding of the industry and the region. They have great strategic vision to grow Asendia in Asia-Pacific while better serving our fast-growing customer-base. Asendia is on an expansion plan in Asia-Pacific, and we are excited by the region’s unexploited potential that we aim to be a market leader for sustainable cross-border e-commerce solutions by 2025.” said Lionel Berthe, Head of Asendia Asia Pacific.

The Asia Pacific B2C E-commerce Gross Merchandise Value is projected to increase from US$3,082.3 billion in 2021 to US$5,306.2 billion by 20261. Based on external data, Singapore has a significant 78% of online consumers shopped with international merchants, and cross-border e-commerce. While in Hong Kong, cross-border transactions make up 25% of all e-commerce sales2. “All these data forecasted great opportunity for brands and retailers, and Asendia is the perfect partner to support them as they leverage the full growth potential through the best and comprehensive e-commerce solutions. I am confident of Senthil and Stuart’s leadership and look forward to seeing them take the company to greater heights in the years to come,” Lionel commented.


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