Colgate is combating Smile Shame to address concerns of 96 per cent of Indians who wish they could smile freely

On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles

NEW DELHI, INDIA – Media OutReach – 6 October 2023 – This World Smile Day, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.