“Thailand Privilege Card” Marks 20th Anniversary with Grand Revamp: Unveils New Brand Logo, Membership Packages, and Exclusive Luxury Lifestyle Perks.
Revealing a Robust Strategy to Capture the Premium Foreign Long-Term Residency Market in Thailand, Projected to Generate Revenue Exceeding Ten Billion Baht
Highlights:- Thailand Privilege Card has continued to grow consistently over the course of 20 years, generating revenue into the country exceeding 50 billion Thai Baht, with a membership base of over 31,500 members.
- The company has embarked on an aggressive strategy, focusing on brand modernization by creating a fresh identity through a new logo, a new uniform, and new card formats for all 4 packages. This is aimed at targeting high-end tourists.
- The company is establishing new selling points that emphasize elevating privileges beyond boundaries under the concept “More Choices More Freedom.” Additionally, they are expanding across primary, secondary, and potential new markets.
- The company is cultivating sustainable growth through the creation of an ecosystem in collaboration with partners across various tourism industries. This is set to elevate member services in all aspects and meet customer needs across dimensions.
BANGKOK, THAILAND – Media OutReach – 30 August 2023 – Thailand Privilege Card Co., Ltd. (TPC), the operator of the Thailand Elite Card Project overseen by the Tourism Authority of Thailand (TAT), has undergone a rebranding with the vision of establishing itself as a global leader in offering premium privileges to prominent individuals seeking long-term residency in Thailand. The previous eight membership card options have been phased out, making way for the new “Thailand Privilege Card” product, which is now available in four distinct packages. Crafted upon the bedrock of the “Freedom of Choices” philosophy, these packages embrace amplified privileges customized to a variety of global lifestyles. With a deliberate emphasis on pivotal markets, namely China, Japan, the United States, the United Kingdom, Russia, and European Union nations, with an ambitious projection of contributing over ten billion Baht into the nation.
