3D Out-of-Home Ads Debut in Asia-Pacific and the Middle East
HONG KONG SAR – Media OutReach – 2 November 2023 – TUMI, the leading international travel and lifestyle brand, has launched its first 3D Out-of-Home (OOH) advertisement to showcase the exceptionally durable yet lightweight TEGRA-LITE® collection of hardside luggage. This innovative advertisement leverages the 3D anamorphic billboard technique, which involves manipulating the perspective to create the illusion of a three-dimensional image on a two-dimensional surface. It runs from October 2023 to January 2024 in seven prime locations in Asia-Pacific and the Middle East in the latest example of the brand’s creativity in engaging with customers.
