HONG KONG SAR – Media OutReach – 8 November 2023– Hong Kong’s annual design festival, deTour 2023, presented by PMQ and sponsored by Create Hong Kong (Create HK) of the Government of the Hong Kong Special Administrative Region, will take place from 24th November to 3rd December 2023.
KUALA LUMPUR, MALAYSIA – Media OutReach – 3 December 2020 –Malaysia’s entertainment scene has reached new heights as it celebrates a partnership between leading streaming platform for emerging markets; WeTV and the nation’s integrated media powerhouse, Media Prima. This significant milestone will see both parties working hand in hand to offer rich on-demand experiences to locals and viewers across Asia, boosting local content offerings for both parties. This partnership entails a licensing deal that enables WeTV’s acquisition of both exclusive and library titles from Media Prima, beginning 26 November.
Since January 2020, WeTV Malaysia has seen a viewership growth of more than 10-fold, positioning it as one of the nation’s leading streaming platforms. The entertainment scene is taking the initiative to adapt to digitalisation with the rise in digital consumers as the masses are shifting from the traditional means of media consumption to more on-demand offerings and services.
As a result of this partnership, a variety of content from Media Prima will be readily available on the WeTV platform, paving the way for more Media Prima consumers to access on-demand local content offerings. This content will not only consist of library titles formerly aired through Media Prima’s channels but also brand new exclusive programmes and films locally produced by the entertainment house themselves. This partnership will serve to further strengthen the local entertainment industry and bolster it with even higher quality content which will be enjoyed by not just Malaysians but by viewers across Asia through the WeTV platform.
To kick off the partnership between both parties, two new exclusive programmes by Media Prima will also be launched via WeTV’s streaming platform throughout the month of November and December. “Sang Pewaris” depicts a rags to riches story with an interesting romantic twist in the plot, featuring on 26 November 2020 while “Bidadari Salju” looks into a classic tale of love revenge and is set to be released on 15 December.
“We are very excited to be working hand-in-hand with Media Prima, one of the entertainment pioneers for this collaboration and are honoured to be the chosen streaming platform for all of their great content as the local entertainment industry moves forward in big digital strides”, said Aik Kuang Heng, Country Manager of WeTV Malaysia. “With this partnership, we hope that the drama and film industry in Malaysia will achieve a fresh breakthrough as the programmes are made to be even more accessible. From working together as well we hope to further promote and shed light onto the local creative industry while driving up viewership across both WeTV and Media Prima platforms.”
The WeTV and Media Prima partnership will be at the forefront of introducing a vast array of Malay-centric content, with exciting future plans of adding more Media Prima library titles in phases. Boasting over 9.5 million daily audience reach, Media Prima is excited to further expand its reach by bringing its content online. “Our goal with this partnership is to ensure that the local audiences are able to enjoy their favourite shows on-demand via their preferred streaming device”, said Datuk Khai Salleh, Chief Executive Officer of Primeworks Studios and Television Networks, Media Prima Berhad . “We are equally as excited as WeTV to have them on board as we figure out ways to navigate and elevate the industry to a whole new level together. With this collaboration, we’re aiming to reach out to an even bigger pool of audience as streaming is made convenient for everyone. Our current library of programmes also consist of a diverse range of genres, with a focus on Asian titles, ensuring that everyone has something to look forward to watching.”
A large majority of the programmes on WeTV are available to be streamed free of charge, anywhere and at any time. Support the local entertainment industry by catching “Sang Pewaris” and “Bidadari Salju” right now, streaming exclusively on WeTV at wetv.vip, or on the application available on the Apple Store for iOS users and the Google Play Store for Android users.
About WeTV
WeTV Malaysia is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, inclusive of selected Malaysian, Indonesian, Korean and Chinese series and movies. Operating as a freemium service, the basic features and most shows can be accessed for free while for an ad-free service with more premium content can be accessed for a small fee. WeTV can be accessed on your browser at wetv.vip, or on the application available on the Apple Store for iOS users and the Google Play Store for Android users.
About Primeworks Studios
Primeworks Studios is an established South-East Asian production company involved in the creative content business in every aspect of the media chain in TV and film production, content sales, film distribution and marketing, animation, talent management as well as licensing and merchandising. It is an award-winning content company producing over 3,000 hours of compelling content annually for a range of platforms including television, cinema and digital. The production house is the creative force behind a wide range of content genres including entertainment, animation, magazine, documentary, sports, and drama.
About Media Prima
Listed on the Main Board of Bursa Malaysia, Media Prima Berhad (“Media Prima” or the “Group”) is Malaysia’s leading fully-integrated media company with a complete repertoire of media-related businesses in television (TV3, 8TV, ntv7, and TV9) , Print (The New Straits Times Press (Malaysia) Berhad), Radio (Media Prima Radio Networks), Out-of-home advertising (Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD, Big Tree Seni Jaya), Home Shopping Network & E- Commerce ( CJ WOW SHOP), Content Creation ( Primeworks Studios) and Digital Media ( Media Prima Digital, REV Asia Holdings, Media Prima Lab)
The Group’s latest service, Media Prima Omnia, is an integrated solution provider that offers creative services and integrated marketing solutions across all Media Prima platforms, specialising in brand campaigns, events and creative content. Omnia’s services currently address 98% of Malaysian households, and 24 million audiences across all ages and walks of life in the country daily.
SINGAPORE
– Media OutReach – 9
July 2020 – We live in the age of digitisation where technology continues
to enhance productivity and efficiency across multiple aspects of life.
Today,
smart homes are a reality thanks to the immense array of home living solutions.
For home appliances manufacturer
Whirlpool, smart living includes a combination of independence and
self-care alongside technology-backed home solutions.
With
staying at home as one of the many new norms born out of recent health measures,
Whirlpool has ramped up its efforts to democratise smart living for homeowners
in Singapore.
Smart Tech Across Multiple Aspects of Home
Living
Not only is
a smart home furnished with technology-backed home appliances, but these
systems should save energy and money as well as reduce the risks of electrical
hazards.
Whirlpool
has tapped on automation and equipped their appliances with 6th Sense
technology that innovates to provide intuition and simplicity of use to help
homeowners enjoy a better quality of life.
Today, with
quality as the cornerstone of their brand, Whirlpool’s Everyday
Care range consists of cost-effective home appliances which have
been carefully manufactured to give homeowners a peace of mind with superior
performance and ease of use even as they stay home more in the new
normal.
Everyday Care channels innovation into daily living. With
heightened durability, functionality and ease of use, Whirlpool’s mission is to
empower people by freeing up their time, to let them make the most of it and
enjoy it at best.
Optimising Home Cleanliness with Technology
For
Whirlpool, a smart home is a clean home.
This year,
the home appliances manufacturer unveiled Freshcare+ – a new line of hygiene
care laundry solutions. Freshcare+ keeps laundry bacteria-free and fresh for up
to 6 hours after the washing or drying cycle ends and saves busy homemakers the
hassle of having to unload their clothes urgently as they juggle household
chores and elderly or childcare.
Similarly,
their technology-backed dishwasher lets fatigued homeowners take the load off
with an intricate Sani-Rinse function to keep all dishes spick and span by
getting rid of 99.99% bacteria.
Their
built-in ovens have also been enhanced with superior pyrolytic cleaning
performance for effortless dirt removal by turning food residues to ash for
easy cleaning. Not to mention their ovens also incorporate a one-of-a-kind Cook
4 function which lets users cook 4 different dishes at once without having to
disrupt the unique taste and flavour of the ingredients.
Healthy Bodies and a Healthy Home
In the age
of digitisation, home innovations should make our lives easier and our bodies healthier.
Whirlpool
presented a range of state-of-the-art refrigerators that maintain 12 Days of
garden freshness. Powered by a 6TH SENSE® IntelliSensor and SealFresh
technology, their refrigerators keep all items in the most optimal environment
for absolute freshness.
This way,
homeowners can enjoy garden-fresh groceries in the comfort of their own
homes.
Smart Living with Simple Acts of Care
“Whirlpool
has a 108 year history of leading through challenges and we are leveraging our
leadership position to support our employees, consumers and communities during
this difficult time while driving our business forward,” mentioned
Whirlpool Chairman and Chief Executive Officer Marc Bitzer.
Beyond
building smart homes, Whirlpool’s Everyday
Care initiative seeks to empower users with smart technologies. In
educating and making technology-backed appliances accessible for all, Whirlpool
aspires to build smart cities across the globe.
“Our
strong performance in the first quarter reflects the hard work of our
employees, our relentless focus on delivering on our commitment to consumers,
and the resilience of our business. Our fixed cost discipline and strong
liquidity position enable us to weather this crisis and emerge in a position of
strength.”
For more information, please contact Rodrigo
Salamoni, Director of Marketing by emailing rodrigo_salamoni@whirlpool.com.
